Recycle Now and Recycle Week is a national recycling campaign aimed to motive and inspire people to help the planet. To achieve such ambitious targets, any promotional material needs to have impact and be noticeable.

This small animated promotional video was created with bespoke illustration that resembled the London West End, the colours of the artwork then stylised to be engaging and give an artistic effect. The video was shared mainly on professional networks to reach more specific audiences and businesses.