Thames Rivercruise has been around a long time and carries a lot of heritage with the name and the logo. Changing this to something more suitable for modern design was a particular difficulty, as not to alienate the existing customer base, but also to attract new customers.

The end result was a combination of using the existing product photography alongside well organized and structured content, using a grid based system for the brochures and layouts helped guide the user through the information displayed and ensured the new colors, fonts and graphics were not overwhelming.