Using existing brand colours and an overall direction of style, the production of these social assets, was in-line with other comms being produced for the online channel. Using animation in particular brought the illustrations to life.

Combing simple shapes with an effective and eye-catching colour palette gave a lot of personality to these designs. A modern, flexible approach ensured the artwork was quality at different sizes and platforms, the consistency of the brand was carried through, creating the cohesion between social assets and other media produced for the podcast promotion.