This small local business provides LED lighting options to both consumers and industry professionals, this made the strategic direction of the brand an important factor to consider.

The creative part of this challenging brief was to ensure the new visuals were exciting enough to stand out in a saturated market. Focusing on bright, vibrant colours for this brand, linking them to the electromagnetic spectrum. This interesting and unique concept of the light spectrum formed the rest of the brand visuals, including the logo and supporting graphics.