The core asset involved in the rebrand of this London based healthcare service, was the illustrative and exciting pattern. The pattern represented a core concept to the business and was uniquely worked out across all the brand touchpoints, from printed stationary, to digital and UI uses. The vibrant, but appealing colors carefully chosen to meet accessibility standards.

The objective of the business was to reach new audiences, so this rebrand was a perfect solution for them to engage in such marketing activities, using the redesigned set of assets, providing a consistent user journey for any new client or customer who will engage with the business.