The client here was looking to create a standard powerpoint document to share with potential customers, however the option to create an interactive form was implemented to add an extra dynamic function to the document. What started out as a familiar standard slide deck, maybe a functional document that could impress the target audience, but also increase more promising leads.

The design of the brochure was also considered from every stage of the process, from the initial download page, to the patterns and graphic elements used throughout. This would then later from more of the brand visuals as a whole and carried through consistency and synergy with the brochure, landing page and any social media promotion that was done.