Providing ongoing support for a large rebrand, creating functional design and templates for different in-house teams.

Working in-house: MCS UK

Updated Visuals with Longevity

The Marine Conservation Society is a global charity with audiences across the world, these audiences typically ranged in the older demographic, however their mission was to realign certain touchpoints across the brand to also cater for younger people.

Creating bold, colourful and exciting graphics was essential to achieve this. A new colour palette along with icons and patterns were created which could then be used across different marketing channels, toned up or toned down, depending on the audience they needed to reach.

“Josh was instrumental in creating core brand design and marketing assets for us. He quickly understood our needs and translated them into high-quality creative work that has strengthened our brand presence.“

Emlyn Miles, Brand and Creative Manager – MCS

Ongoing Asset Creation

For the MCS brand the core colours acted as the foundation for all media comms, marketing and brand use. However there was a need for a further colour palette, textures and patterns that allowed for a wider scope of assets to be created and for the new look to last many years to come.

Support for MCS goes far and wide and they are in a position to be given pro-bono support. We collaborated with BBH on campaigns and Illustrator Jack Tite on a drawing up species, extending the already huge variety of assets available to use.