Bringing to life an annual report with exciting and engaging formatting, inspired by existing brand style.

Layout and Composition

The overall goal and objective when designing and producing a brochure is to get people to read it, to read it comfortably and not feel like it’s difficult. The bulk of this task relies heavily on quality and correct formatting, considered from the very start.

Creating the design for this brochure involved careful use of graphics, colours and texture to provide the charity with additional brand assets not only for this purpose, but also to use in other environments and marketing materials. Sometimes brand design can emerge from other projects, highlighting the importance of consistent and cohesion.

The full digital report can be seen by clicking here (new tab)