London Centre for Applied Psychology
Crafting a digital focused rebrand for a business shifting to a new audience and a new style of marketing.
Working for Marketing Agency: Clout
Modern Harley Street
The brief for LCAP, London Centre for Applied Psychology was to revitalise the logo, the branding and their tone of voice. Coinciding with a new business objective, to provide a modern approach to healthcare education for everybody.
This brand needed to be bold and full of character with new colours, assets, marketing materials plus a successful digital marketing campaign. Aiming to reach a younger online audience, offering virtual workshops, this was a digital focused rebrand grabbing attention at first contact and carrying that through the journey.
The brand pattern is designed to be modular, flexible and eye-catching. The shapes and angles used represent the different aspects of psychology and intended to evoke feelings of intrigue and thoughtfulness.
Sharp Campaign Assets
In order to get the word out, the best way forward was to run various integrated ads through multiple online channels, but also sharing digital assets such as teaser PDF posters through other internal networks.
Photography was focused on people that resonated with the audience, groups of friends and individuals in various life situations. Imagery could be combined with the strong brand assets to bring the campaign to life, with the brand colours complimenting the look & feel throughout.
